LOGO USAGE POLICY

Purpose
To maintain the integrity of our club’s brand and ensure consistency in all representations of Benicia Arsenal Soccer Club, all members, teams, and affiliates must adhere to the following branding guidelines.

1. Club Jerseys and Apparel
Only official Benicia Arsenal Soccer Club jerseys and training gear are permitted for games, practices, and official club events.
No alterations, additions, or unauthorized modifications may be made to any official club apparel.
Players, coaches, and staff are encouraged to wear club-approved attire when representing the club in any capacity.

2. Logos, Fonts, and Colors
The Benicia Arsenal Soccer Club logo, wordmarks, and brand assets must be used exactly as provided by the club. No modifications, distortions, or alterations are allowed.
Only club-approved fonts and Pantone colors may be used in all branding materials.

The official Pantone colors for Benicia Arsenal Soccer Club are:

Primary Color: Armory Yellow (109C)
Secondary Color: Benicia Black

3. Production of Attire and Merchandise
No individual, team, or third party may produce or sell any apparel, accessories, or merchandise bearing the club name, logo, or likeness without prior written approval from the club’s board. All attire must be sourced through club-approved vendors to ensure consistency and quality. Unauthorized merchandise is strictly prohibited and may result in disciplinary action.

4. Fundraising and Promotional Materials
All fundraising efforts must be pre-approved by the club’s board before promotion or execution.
Any materials, including flyers, banners, social media graphics, and promotional items that use the club’s name, logo, or brand elements, must be submitted for review and approval before distribution.
Unauthorized fundraising or sponsorships under the club’s name are not permitted.

5. Enforcement and Compliance
Any violations of these branding guidelines may result in corrective action, including but not limited to, removal of unauthorized materials, suspension of fundraising activities, or other disciplinary measures.
The club reserves the right to update these guidelines as needed. Any updates will be communicated to all members.
For questions or approval requests, please contact [Insert Contact Information].
By adhering to these guidelines, we ensure that Benicia Arsenal Soccer Club maintains a strong and unified brand identity. Thank you for your cooperation!